乐学 跨境电商贸易相比于传统贸易优势是什么？
有需求的企业或消费者。进出口环节多、时间长、成本高，而跨境电商的出现，直面最终消费者，大大降低了企业走出国门的成本。
第二、速度快：只要海外采购商在平台上下订单，强大的物流体系可以使货品在1-2周内就可以到达买家手中。
第三、易上手：只要商家客户通过跨境电商平台就可以方便的购物交易。
传统外贸用来定义传统的国际贸易交易流程以及交易达成方式，传统外贸与跨境电商有着显著的区别，
主要分为以下三点
1交易链条
交易链条是指从商品生产到商品最终被消费中途所经转的环节，传统外贸交易链条十分长，
基本上由五环构成，国内生产商，国内贸易商，国外分销商，国外零售商，终端消费者。
而跨境电商的交易链条只有三环，国内生产商，国内贸易商，终端消费者。
在跨境电商的交易流程当中，国内贸易商即跨境电商平台卖家，将产品从国内生产商手中批发，然后在平台上零售，直接将货物出售给终端消费者。
交易链条短有多重优势，其中最重要的优势反映在利润方面，跨境电商直接面对终端消费者，拿到了交易环节当中利润最丰厚的零售环节，避免了国外分销商的盘剥，
将定价权牢牢把控在了自己的手里，利润也就得到了保障。
2资金流转
跨境电商的回款周期远远快于传统外贸。
传统外贸多属于批量采购，接单生产，除少数高附加值产品以外，大多数通过海陆船运，运输周期长，回款周期也随之拉长；
而跨境电商属于零售模式，卖家小批量购入再进行售卖，同时顾客先付款购买，所以整个行业的资金门槛较低；卖家空运发货，运输时效多在两周之内，回款速度快，资金周转效率更高。
所以跨境电商的核心之一就在于库存资金周转，有针对性地进行选品并严格地把控库存，有望实现低成本高效运转。
3竞争激烈程度
目前跨境电商平台如亚马逊、ebay、wish等的竞争激烈程度远远低于国内淘宝天猫京东等电商平台，市场尚未达到饱和程度，
许多门类的产品仍存在非常广阔的市场前景，家具家电、汽摩配件、户外运动、美妆个护等多个大类、几百个小类都属于尚未完全开发的市场，
这些是跨境电商反映在市场竞争方面的特征。
延伸：跨境电商与国内电商的简单对比
目前国内跨境电商存在如下三点特征，也是其与传统外贸截然相反的三大特征，
一是中小跨境电商卖家急剧增加，
二是低价取胜模式从传统的对外贸易转移到跨境电商出口行业，一昧价格竞争导致利润率下降。
三是受地域及时差限制，跨境电商售前售后服务水平较低等。
这些问题的根源在于跨境电商是互联网革新带来的新型销售方式,但其运营方式与企业本身并没有太多创新。
（四）关于跨境电商行业现状的一点思考
在跨境电商出口行业整体增长迅猛的背景下，其市场体系建设却并不完善，其主要包括两大方面，
一是政府支持政策尚处于试验阶段，并未真正作用于企业，
二是市场规范尚未建立，行业标杆示范性企业并未成型，目前跨境电商上市企业寥寥无几，大部分企业虽然销售业绩斐然，但是其经营模式存在多种弊端，
长期盈利能力遭受质疑，所以整个行业并未获得资本市场过多青睐，
如此这般，整个行业发展仍面临着严峻的考验，道阻且长。
围巾产品在跨境电商商品名称的构成时尚类别。根据查询相关资料信息，时尚类别：2021年总销售额1805亿美元，较2020年增长247%，这一类别包括鞋子、服装配件、钟表、珠宝、眼镜、皮革制品和围巾。线下外贸也好，跨境电商也好，邮件和站内信的处理都有很多技巧。例如：类型区分、沟通时间、语言技巧、模板设定等等，方方面面都需要大家去注意，各种邮件模板合集才能高效的完成与买家的沟通乃至订单。
1 站内信的类型区分
真实需求型：我们可以将这种客户归为重点客户，尽快回复，如果客户的回复比较频繁，可以每天回复;(其中批发回购型：批发客户的信息优先处理。抓住一个批发的回头客，会带来很多稳定回购的销售额，要把更多的精力放在批发订单上，争取拿下批发订单。
准备入市型：客人一般对产品不是特别的了解，我们可以询问客人的市场定位，然后给客人推荐合适的产品;
信息收集型：有固定的供应商，但是为了收集更多的信息。这类客户是我们潜在的买家;索要样品型：他们纯粹是要样品，没有多少诚意，我们只要收取样品费或者快递费，对方就放弃了;
窃取情报型：对方非常专业，对产品的各项指标都非常清楚，我们可以和这样的周旋即可。
2 不同地域站内信回复时间
亚洲：几乎没有什么时差 就要马上回复;
印度：上午11点前回复;
中东：下午1点之前回复;
欧洲：一般下午2-3点之前。客人上班之前就可以看到;
美洲，拉丁美洲：一般下午下班前回复就可以了。
3 站内信回复准则
如实回答，切勿忽悠。客户询问产品的相关功能，知道就是知道，不知道就是不知道，不确定就说不知道，一旦你说了可以支持，结果买回去用不了，纠纷退全款，得不偿失。
4 站内信分类回复模板(16种模拟类型)
产品外观
Dear Valued Customer
Thanks for your great interest in our items , We are glad to tell you that
this model we have 4 colors : Black , Green , Blue , Red , and all the color in
stock , you can directly place the order in my store
Once we receive the payment from your side , we will arrange the shipment for
you ASAP
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
产品库存
Dear Valued Customer
Thanks for your great interest in our items , In fact this is a really new
item in the market , We just sell out , so the new stock will arrive in 2 weeks
,But you can place an order first in my store , Once we have new stock , We need
send all the orders according to Order Date， early orders , we need ship it fast
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
产品功能
Dear Valued Customer
Thanks for your great interest in our items ,it can connect with two device
at the same time , But we have tested it , When you connect with one
headphone，the sound quality would be much better
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
产品折扣
Dear Valued Customer
Thanks for your great interest in our items , Since you are already my VIP
Customer , we just apply the discount $ 2 for you for this item from my company
After you place the order , pls donot pay it first , Try to leave me message
, so we will change the price to $ for you , and then let you finish the
payment
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
产品批发
Dear Valued Customer
Thanks for your great interest to my items , In fact your are already my VIP
price , before you have bought many times in my store , so i just apply the VIP
price for you from my company , Also we have our own factory So we can arrange
it fast for you
Each we can sell u only $, So pcs price is $ , And i confirm it with
my shipping company , you need pay the TNT shipping fee $, so pcs total
price is $ , when u place the order ,do not pay first , leave me message let
me change the price for you , after i change , i will tell u pay ,and priority
to send your order
If you have any questions, please feel free to contact us wait your kindly
reply , thanks
发货时间
Dear Valued Customer
Thanks for your order ,In fact we have received your money , Usually my
company QC need test it carefully before we shipping , Because we need guarantee
better quality and well package for you
Totally we need arrange your package within 2 days , Never worry that , Once
we shipped , we need update the tracking number for you , and give you the
racking website , so you can know your package where it is going on
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
询问配送
Dear Valued Customer
Thanks for your great interest to my items , This items we have many in stock
in Russian Warehouse , We can ship it for you directly from Russian Warehouse ,
So you can receive it really fast
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
运送时效
Dear Valued Customer
Thanks for your great interest to my items , Usually we send it to you by
AliExpress Standard Shipping , This is Aliexpress Official Shipping Way ,
According to my experience , it will take 3~4 weeks to your local place
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
质保时间
Dear Valued Customer
Thanks for your great interest to my items , All the items in my store my
company QC have tested it carefully , and we can provide you the guarantee for 1
year
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
支持本地退货
Dear Valued Customer
Thanks for your order , In fact you can see we support domestic return in
Russian , If you receive the parcel donot like it , you can return it to
Aliexpress Russian Warehouse within 7 days
If you have any problem , Leave me message here , we will reply you within 24
hours best wish
海外仓选择
Dear Valued Customer
Really sorry for the inconvenience , Just because we have set some remote
area from Moscow , Cannot ship it from Russian Warehouse , For long address from
Moscow is easy to lose the package , also buyer need pay high shipping fee , so
you cannot choose ship it from Russian Warehouse
If ok hope you can understand it , and place order from China , Best wish
社交推广
Dear Valued Customer
Thanks for your great interest to my items , If ok hope you can send me your
Youtubechannel link , We need check it first , and we will talk it with my
company , Decide to send what kind of items for you Best wish
修改差评
My dear friend,
I am really sorry to see you left me a negative feedback I know that you may
not satisfied with our product or service, but we are willing to do our best to
correct this impression and compensate you Please kindly accept my sincere and
deep apology
If anything I can do for you, please do not hesitate to let me know The
negative feedback is realy fatal to us, all I want you to do is to help me
change it by your great kindness Hope you can kindly help
Waiting for your reply
节日延迟
Dear buyer,
Thanks for your purchasing in our shop However ,in celebration of China
Spring festivals (春节) ，all shipping services suspend temporarily during the
period ,so your parcel delayed
We apologize for the inconvenience caused and appreciate your kind
understanding
Thanks!
Best Regards
xx
催单付款
Dear buyer,
Because of the delivery time which is depended on the complete time of the
payment, and some products are in hot sales, we honestly advise you to complete
the payment as soon as possible to ensure that you have got the product and fast
shipment also
The faster you pay, the quicker we will ship
Thanks again and welcome to our store all the time
if you have paid, ignore this email please
Wish you have a good time
best regards!
确认地址
Dear buyer,
Hello Friend, we are glad to receive your order We'd like to remind you to
double check all your contact information and address pls also remember to
leave email and your full name
Your order will be proceeded soon and we will keep you updated
If you got any question, pls feel free to contact us
Thanks and best regards
以上分享的模板，大家可以根据自己的邮件或站内信的内容微调，以达到最佳效果。
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