销售网站-京东英语作文

The development signals JD’s efforts to further compete with its key rival, Alibaba Group, to achieve a leading position in the country’s luxury market, a sector that Bain & Company expected to see growing around two to four percent to reach approximately $305 billion this year In August, Alibaba inaugurated “Luxury Pavilion“, a new section within its business-to-consumer site Tmall for premium and luxury brands to connect with a pre-selected group of super-wealthy customers
“Like Tmall’s Luxury Pavilion, JDcom’s Toplife creates a space separate from the e-tailer’s mass-market platform in order to provide the high-end online experience that luxury brands require,” said Liz Flora, editor of Asia-Pacific research at the New York-based digital intelligence firm L2
JD’s Toplife and Alibaba’s Luxury Pavilion offer a great deal of similar service to luxury brands; both providing brands who work with them with additional offerings such as customer service, delivery, marketing and branding expertise
Moreover, both platforms stress the need to connect online-to-offline (O2O) experience for luxury shoppers in China Luxury Pavilion ultimately aims to test out Alibaba’s “New Retail” business model, which utilizes new technology to create more customized and interactive shopping experiences for consumers
Toplife, on the other hand, considered an O2O connection as an important step for JD’s luxury expansion going forward

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